Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a means to boost their data collection procedures. While it needs extra technical knowledge than routine GTM and may introduce additional costs, it can result in better precision and even more reputable data
Pixel tracking utilizes an item of code to register conversions on your internet site. It's simple to establish and less susceptible to ad blockers.
1. A lot more exact data
The traditional technique of tracking conversions on a website, utilizing pixels, is having difficulty with altering internet browser privacy plans. This means that the data being sent out to Google Ads, Facebook Business Manager and various other platforms is less exact than it must be.
Server-side monitoring is a much more safe option that assists to bypass these constraints, as it's loaded from your own domain name and treated as first-party code, suggesting it's much less likely to be impacted by advertisement blockers or other safety and security measures. This supplies a lot more exact information and an extra full image of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the web site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability offers marketers much more ownership over the data they send, and makes it easier to adhere to various data laws. It's also a lot less at risk to fraudulence, as it's harder for illegal stars to control the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less prone to interference.
This type of monitoring likewise allows companies to track conversions that take place beyond the website, like phone partner program management calls and in-store acquisitions. This is necessary because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is much more reliable for services seeking to adjust to these modifications.
3. Less susceptible to fraud
Server-side monitoring enables organizations to adjust data hauls before it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly important as different browsers and platforms significantly alter just how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to capture customer data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of directions that informs your internet site's server what occasions to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel monitoring is a different technique that makes use of a small piece of code on your web page to accumulate data from individuals.
4. Much easier to implement
Server-side tracking is a data collection procedure that takes place on the website's own web server, bypassing internet internet browser limitations. This implies that information accumulated by the website/app is first sent out to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the extent of data management and offers organizations a lot more control over transmission, making it usually much more trustworthy. Therefore, it's less prone to information difficulties caused by things like a busted link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your advertising and marketing devices on the server. This enables you to have more precise data and assists guarantee compliance with privacy laws such as GDPR. In addition, it additionally prevents the tracking restrictions imposed by web browsers and ad blockers.